Easy Compliance – better safe than sorry


Q: What is ESG and why is it important for businesses?

A: ESG stands for Environmental, Social, and Governance. It refers to a set of criteria that companies consider to evaluate their performance in these areas. ESG has gained significant importance in recent years due to increasing global regulations and investor demand for sustainable and responsible business practices. It is not just about managing internal operations but also about relationships with suppliers, service providers, and investors.

Q: How can ESG impact a company’s obligations?

A: When developing a product, tool, or service, it is crucial to consider how it will impact a company’s ESG obligations. This includes assessing the environmental impact, social implications, and adherence to governance principles. Failure to meet ESG obligations can lead to legal and financial consequences.

Q: Why is appropriate analysis during the investment process important for ESG compliance?

A: Investors, especially those operating under EU legal regimes or part of large financial groups, may impose costly reporting requirements related to ESG. Therefore, it is important for founders to conduct proper analysis during the investment process to ensure compliance with these obligations. Considering ESG requirements at the business plan stage and understanding the legal requirements of potential investors can save time and money in the long run.


Q: What is greenwashing?

A: Greenwashing refers to the practice of making products or processes appear more environmentally friendly than they actually are. Companies engage in greenwashing to enhance their image and attract environmentally conscious consumers or investors. However, it involves misleading or exaggerating claims about sustainability, often leading to negative consequences.

Q: What are the risks of greenwashing?

A: Greenwashing can have severe consequences for companies. It can result in reputational damage, loss of consumer trust, legal actions, and hefty fines. Investors are increasingly skeptical of companies’ sustainability commitments, and the media highlights cases where large corporations have faced significant penalties for greenwashing.

Q: What advice do you have to avoid greenwashing?

A: The best advice is to never lie about your company’s commitment to ESG and avoid greenwashing altogether. Building a genuine and transparent approach to sustainability is crucial. Companies should ensure their environmental claims are substantiated, communicate accurate information, and adopt sustainable practices throughout their operations. It is important to maintain integrity and avoid misleading customers and stakeholders.


Q: Why is intellectual property protection important for technology companies?

A: Intellectual property (IP) is a critical asset for technology companies, including source code, patents, and trademarks. Protecting IP from the beginning is crucial to safeguard a company’s competitive advantage, prevent unauthorized use or replication of innovations, and attract investors. IP ownership and protection are often assessed during the due diligence process by potential investors.

Q: What measures can companies take to protect their IP?

A: There are several measures that companies can take to protect their IP:

  1. Use appropriate clauses in contracts: Ensure that contracts with employees, consultants, and external service providers include clauses that assign ownership of IP to the company.
  2. Seek legal advice: Work with lawyers experienced in IP law from the early stages to ensure proper protection and to utilize proven contract templates.
  3. Register trademarks: As the company’s brand becomes recognizable, it is important to register trademarks locally and globally to protect the brand’s identity.

Q: What is the importance of planning IP protection from the start?

A: Planning for IP protection from the beginning of a business is crucial because mistakes made early on can be challenging to rectify in the future. By implementing appropriate measures and seeking legal advice from the start, companies can establish a solid foundation for protecting their IP and avoid potential disputes or loss of rights.


Q: How does GDPR impact marketing and data protection?

A: The General Data Protection Regulation (GDPR), which came into effect in 2018, has unified rules for data protection not only within the European Union but also for companies handling EU citizens’ data globally. GDPR sets guidelines for processing personal data, obtaining consent for marketing activities, conducting data protection impact assessments, and upholding principles like privacy by default and privacy by design.

Q: What are some basic principles related to marketing and data protection?

A: Some basic principles to consider regarding marketing and data protection include privacy by default, privacy by design, data minimization, data accountability, and processing data for specific purposes. These principles emphasize the need to prioritize privacy, minimize data collection, and ensure transparency and accountability in handling personal information.

Q: What mechanisms should be applied when exporting data outside the EU?

A: When exporting data outside the EU, companies should apply mechanisms required by EU law, such as Standard Contractual Clauses (SCCs). SCCs are contractual agreements that establish safeguards for protecting personal data when transferred to countries outside the European Economic Area (EEA) that may not have an adequate level of data protection. By implementing these mechanisms, companies can ensure compliance with EU data protection regulations.